AI lead conversion for car dealerships: every WhatsApp enquiry turned into a test drive

What Theron does for car dealerships and showrooms

• Replies in seconds, 24/7, on WhatsApp, email and website forms (phone calls are optional), in whatever language the client writes in.
• Qualifies every lead: the model they want, budget, leasing, loan or cash, any trade-in and when they want to buy.
• Books straight into the calendar: the test drive or visit goes into the salesperson's calendar.
• Hands anything involving final offers, trade-in valuations and financing terms to a person on your team. It never improvises.
• Sends automatic reminders 24 hours and 2 hours before, so fewer people no-show.
• In week one it reactivates old leads: people who asked for an offer and never came back get a personal follow-up with what's new in stock.
• You get a conversion report every month and can see every conversation in your portal.

What your clients ask, and what they get back

Before launch, Theron learns your services, prices, hours and rules. Then it answers messages like:

• "Do you still have the car from the listing?"
• "What's the monthly leasing payment?"
• "Will you take my car as a trade-in?"
• "Can I test drive it tomorrow?"
• "What warranty does it have?"

It understands text, voice notes, images and documents. When a question falls outside what you approved, it doesn't make things up: it takes the client's details and routes them to the right person.

What it costs, compared with the alternative

A full-time receptionist in Romania costs around 4,500-6,000 lei a month and covers 8 hours a day, less than a quarter of the week. Theron answers 168 hours a week, on every channel at once.

Theron is a setup fee plus a fixed monthly fee, with no per-message billing and no minimum term. The exact amount depends on volume and channels and you get it on the first call. The fair comparison isn't a chatbot's price, it's the value of a single lost client: one extra car sold brings a margin far above the cost of a month.

The guarantee

• 30-day money-back on the first month.
• If the target agreed on the first call isn't hit by day 90, invoicing stops and we keep working for free for up to 3 more months until it is.
• If it still isn't hit by month six, either side can walk away at no further cost.

You configure nothing

Theron builds, installs and runs everything. You approve the answers and see results in your portal. If something breaks, that's our responsibility, not yours.

Client data lives on Theron's own infrastructure, not with the messaging provider, under a signed DPA, encrypted, and deleted automatically on a fixed schedule. Clients are told they're talking to an AI assistant, as the EU AI Act requires.

We take on two businesses at a time so every rollout gets full attention.

Frequently asked questions