Theron AI vs a basic chatbot: why a done-for-you AI assistant converts more

In short: a basic chatbot follows fixed scripts, or you set it up and maintain it yourself, and when it gets things wrong that's your problem. Theron AI is a fully done-for-you service: it understands any message (text, voice note, image, document), qualifies every lead, books it into the calendar, hands a person anything it isn't allowed to handle, reactivates old leads and comes with a performance guarantee. You're not paying for a tool, you're paying for the result: a full calendar.

	Theron AI	Basic chatbot / self-serve platform
Who builds and maintains it	Theron, fully	You or your team
What it understands	Free text, voice notes, images, documents, in any language	Often only buttons and preset scripts
Qualification	Your questions, for every lead	Only if you build it
Calendar booking	Included, with 24h and 2h reminders	Sometimes, as a separate add-on
When it doesn't know	Escalates to the right person, never improvises	Gives a generic answer or makes something up
Old leads	Reactivated in week one	No
Pricing	Setup fee + fixed monthly fee, all included	Subscription plus per-contact, per-message or add-on costs
Compliance (DPA, AI Act, data deletion)	Handled by Theron	Your responsibility
Performance guarantee	Yes	No

When a basic chatbot is enough

If you get few messages, the questions are always the same, and someone on your team has time to set up and maintain the bot, a basic chatbot can be enough.

When you need Theron

one client is worth hundreds or thousands of euros, so every lost lead is expensive;
clients write on WhatsApp with voice notes and photos, they don't press buttons;
you don't want to configure, test or fix anything;
you want to pay for a measured result, not for access to a tool.

What you get

Replies in seconds, 24/7, on WhatsApp, email and forms (phone optional), qualification, booking, reminders, old-lead reactivation in week one, a monthly conversion report, a portal with every conversation and the full legal pack. The guarantee: money back in the first 30 days, and if the target isn't hit in 90 days, invoicing stops and we keep working for free until it is.

Frequently asked questions

What's the difference between a chatbot and an AI lead conversion assistant?

A chatbot answers questions. A conversion assistant is aimed at the booking: it qualifies, offers slots, confirms, sends reminders and follows up leads who didn't reply.

Why not just use a cheap chatbot?

You can, if you have time to set it up and maintain it and accept more rigid answers. Theron is for businesses where a lost client costs more than the service, and where you want someone else accountable for the result.

Is Theron a platform I use myself?

No. It's a service: we build, install and run everything. You get a portal where you see the conversations and results.

Book a call›